Oct 05

Get Certified at DMA

By Michael Goldberg Compliance, Datran Events, Email Delivery, Email Marketing No Comments »

If you’re planning to be on San Francisco for the DMA Conference, be sure to attend the essential session for email marketers – the email marketing workshop and certification program, sponsored by the Email Experience Council.  This exciting and informative two-day workshop and certification program provides marketers with the education, best practices, strategies, and techniques they need to ensure that their email marketing programs achieve maximum success and are appropriately integrated into the multi-channel marketing mix today’s companies depend on for increased revenue and brand equity.

The workshop will be led by Datran Media’s brightest email marketing stars, Jason Oates and Todd Boullion, as well as other industry veterans from ReturnPath, Exact Target, and Eloqua .  They will address a variety of topics ranging from email monetization to email compliance.  Each workshop module breaks down into several parts and includes case studies and strategies that will help you achieve your marketing goals. Attendees that complete the two day workshop will receive a certificate of completion.

If you want to get a head start on any of the topics, you know, just to be sure you ace the certification, check out our whitepaper and webinar library that offers tips on all the topics convered during DMA.

For more information, visit the DMA Conference Web site.  We hope to see you in San Francisco!

Sep 08

Shoppers a Bit Merrier About Holiday Spending

By Michael Goldberg Advertisers, CRM, Datran Events, Email Marketing, Industry Research, Online Marketing No Comments »

With Labor Day behind us, the countdown to the holiday season has officially begun; and it’s just not marketers thinking about holiday promotions and sales. Consumers are already planning their holiday shopping budgets. According to new research from Information Resources, Inc. consumers will take a more strategic approach to holiday shopping this year and are heading into stores with shopping lists and a budget in mind. The good news for marketers is the average holiday wish list will be less affected by economic factors than last year. The report states “… last year’s dismal holiday retail results are being left behind as consumers are slightly more optimistic about the economy and are much more savvy about how they attack their holiday gift and meal list.”

Despite this encouraging news, marketers need to be extremely strategic in their holiday promotions. Understanding how an audience shops and making sure to appeal to a shopper’s budgetary concerns needs to be a top priority. One of the best ways to successfully leverage this approach is to simply look at your past customers. You’ve already done business with them and know a little about them. This is the perfect opportunity to reengage the conversation and highlight holiday sales. There will be a terrific webinar about employing customer win back strategies next week. Be sure to check it out if you want to escalate your sales this holiday season.

Jul 09

Online & Email Newsletters Jump 475%

By Michael Goldberg Datran Events, Email Marketing, Executive Insight, Industry Research, Online Marketing, Publishers No Comments »

The number of online and email newsletters jumped from 1,053 to 6,055 over the last five years, an increase of 475%.
Meanwhile, print-only newsletters decreased 43% from 7,395 to 4,180, and those in both print and electronic formats remained about the same (4,859 vs. 4,949), according to Mediafinder.com and reported by Marketing Vox.

With consumers continuing to abandon print in favor of digital publications, it has never been a better time to explore monetization opportunities. Now, more than ever, your online inventory is extremely valuable.

Join Datran Media and publishing executives from Fox Digital Media and Examiner.com for a complimentary webinar: Generating Value from your Online Ad Inventory Part II: How Publishers Can Survive & Thrive in an Ad Recession.
In part 2 of this ongoing webinar series, Datran Media will again address digital monetization techniques with other publishers and advertisers.

Join us to hear directly from publishing experts facing the same unique challenges and learn how they are reaching targeted consumer segments and maximizing their monetization efforts. The 50-minute panel will close with a 10 minute Q&A opportunity. Register today and discover the secrets to media monetization.

You Will Learn to:

•Leverage email in your monetization efforts
•Use audience targeting to increase value
•Utilize co-reg offers
•Integrate social media
•Employ the use of integrated placements

Tuesday, July 28
2:30 PM EST / 11:30 AM PST
Duration: 60 Minutes

Register now

Jun 24

Audience Measurement for the 21st Century Digital Marketer

By Michael Goldberg Datran Events, Executive Insight Comments Off

Advertisers and marketers have long searched, with mixed results, for proof that their campaigns are effective. For the interactive industry, integrity in audience measurement is a fundamental necessity. After all, accurate reporting and transparency is critical when planning future media buys, segmenting audiences, and optimizing marketing mixes. However, the methodologies that most media is measured by are seventy years old!

Understanding that advertisers need deeper insights than simply learning ‘how many’ consumers they have reached, Datran Media’s Senior Vice President of Display and GM of the Aperture Product Group, Scott Knoll, recently participated in an educational Webcast that explores today’s measurement landscape across demographics, psychographics, intent to purchase and purchase history.

Saving Agencies Time & Money with Audience Measurement

This informative Webcast presented in conjunction with the Advertising Research Foundation addressed:

-Strategies and solutions focused on campaign optimization and monetization
-Network segmentation and how to avoiding wasted impressions
-Audience validation at the campaign level
-Illustrated case study

This valuable Webcast in now available to view at your leisure and is sure to help you answer questions you have around today’s digital measurement methodologies and what works best for you.

Download the full Aperture presentation with audio.

Download the PDF of the Aperture presentation.

Mar 17

How Does Your Audience Measurement Measure Up? Comp Passes to ARF Panel

By Michael Goldberg Advertisers, Behavioral Targeting, Datran Events No Comments »

Who are you really reaching online? A vital question every marketer should ask each time a campaign is researched, planned or launched. Today many campaigns do in fact leverage some level of targeting, but how relevant is it if all you know is that you are reaching a 25 year old male that likes sports – why am I still getting messages about golf, I like Cadyshack, but that’s as far as my passion for the sport goes.

You need deeper information about who you want to reach and a complete understanding of the audience that is actually engaging with your messages.

Join Datran Media and some of the most revered digital advertising experts from Microsoft, Carat, Mullen and RAPP to discuss audience measurement, gaps in the current solution set, new ways of measuring audience at the household level and more. How does your approach measure up?

Just click here to download a free pass to see some of these marketing leaders speak on this very important topic:

The ARF Annual Convention & Expo
March 30th | 3PM EST
Marriott Marquis, Cantor/Jolson Room, 9th Floor

Scott St. Mary
Vice President, Marketing Sciences

Julie Coulton,
Senior Vice President, Director of Digital Media

Andrew Goldman,
Vice President, Group Planning Director/Solutions Lead

Ian Thomas,
Director, Yield BI Product Management

Scott Knoll,
Senior Vice President, GM Aperture Product Group

Mar 03

Thought Leaders on the March in March

By Michael Goldberg Datran Events, Executive Insight, Online Marketing No Comments »

Executives from Datran Media will be on the road this month to to discuss everything from new advertising models to monetization and precise audience measurement strategies at the upcoming AAAA and ARF Annual Conferences.

Held March 4-6, 2009 at the Hilton Riverside New Orleans, the AAAA’s Annual Media Conference is one of the nation’s largest advertising conferences with thousands of representatives from leading agencies and top brands attending. On Wednesday, March 4, Datran Media’s chief revenue officer for The Community Publishers, a subsidiary of Datran Media, Jeff Stier will speak at 3:45 p.m. on a panel titled, “New Business Models and Monetization of Marketing Service Agency Ideas & Work.” Tim Williams, founder of Ignition Consulting Group, will moderate. Other panelists include Candice Kersh, partner of Frankfurt Kurnit Klein & Selz; Patrick Sarkissian, founder and CEO of Sarkissian Mason; Bill Tucker, CEO of MediaVest USA; and Bryan Wiener, CEO of 360i.

On March 30 at 3:00 p.m., Datran Media’s vice president and GM of Datran Media’s Aperture Product Group, Scott Knoll, will moderate a Re:think panel titled, “Maximizing the Value of Your Digital Media Measurement Strategies.” He will be joined by Theresa LaMontagne, senior vice president and director of data analytics and insights for Carat, Julie Coulton, senior vice president and director of digital media for Mullen, Andrew Goldman, vice president and group planning director/solutions lead for RAPP, and Ian Thomas, director of yield BI product management for Microsoft. During their discussion, Knoll and co-panelists will share their perspectives on the best ways for agencies and brands to measure, reach and engage online audiences, the virtues of each of today’s current measurement solutions and ideas about the future of audience measurement. The panel will provide attendees with an opportunity to engage with the industry’s most respected experts on this topic.

If you are planning on attending any of these events, please stop by! Click here for more information on the events.

Dec 17

Missed the Webinar? View it Online

By Michael Goldberg Advertisers, Datran Events, Executive Insight, Industry Research, Online Marketing, Publishers No Comments »

Earlier this week, Datran Media joined eHarmony, Mountain Sports Media and New York Magazine for an engaging dialogue focused on monetizing online media. While publishers have witnessed a greater number of their readers abandoning print for online, many still struggle with ways to generate value from their online media. This 55-minute webinar provided some great insights from some of the Web’s top online publishers. Each speaker explained strategies they use to generate meaningful revenue from their online media. If you are interested in monetizing your online media, this is a must watch. Click here to launch the full audio presentation.

Dec 11

Take the Survey and Enter to Win an iTunes Gift Card

By Michael Goldberg Advertisers, Affiliate Marketing, Behavioral Targeting, CRM, Database Marketing, Datran Events, Datran News, Email Marketing, Executive Insight, Industry Research, List Management, Online Marketing, Performance Marketing, Publishers No Comments »

Each year, Datran Media conducts a marketing survey to capture insights from marketers around the globe. This year, Datran Media is asking you to address your toughest challenges in this increasingly difficult economy. Let us know what campaign strategies and marketing channels you will use to prosper in 2009 and beyond.

Sharing your viewpoints and concerns through a structured survey allows you to voice your opinion to the entire industry. Last year’s survey reached thousands of marketing professionals, and the results garnered media and analyst coverage across the U.S. and abroad. This year should be no different, as experts count on your personal insights to illuminate the state of our industry.

In exchange for your time, Datran Media will select 25 lucky winners at random to send a $25 iTunes Gift card. The survey will take only 2-3 minutes to complete and will be open until January 11. Thank you in advance for your time!

Click Here to take survey

Dec 08

I Want My Content Free!

By Michael Goldberg Advertisers, Datran Events, Email Marketing, Executive Insight, Industry Research, Publishers Comments Off

Monetizing online content has been a hot topic lately. As print revenues decrease and online readership increases, publishers are left trying to figure out how to create meaningful value from their online assets. According to the Magazine Publishers of America, the number of unique visitors to consumer magazine Web sites for Q1 2008 averaged out around 70.7 million unique users per month, a new record.

In the new era of going green and our continuing McDonaldization of information – where we crave and devour content in an instant with little patience, it would seem a no-brainer to charge for this content. However, many publishers are scared that charging a fee for access to online content will keep readers away. They may be right. According to research published in Advertising Age, consumers would not be willing to pay for an ad-free version of a site. “At the lower price of $29.99 a year, or less than $3 a month, only another 1.9% of consumers said they would be very likely to pay…”

So, despite consumers’ reluctance to view advertising, they have no intention of paying for your content. That leaves publishers between a rock and hard place. What publishers need to do is start treating their online properties the same way they treat their print editions, as a billboard with prime advertising space. Datran Media’s SVP of Strategic Accounts, Dave Hendricks, pens a great article about this in today’s MediaPost Email Insider.

The fact is, readers did not stop purchasing newspapers and magazines because they featured ads and it has not slowed down online’s growth. But publishers will have to be smart at how they monetize online content and there are so many options that can be done smartly with little harm to the reader. In fact, unlike print ads, online ads can be targeted to a reader’s interest and actually have meaning to someone browsing a site. If you are interested in learning more about this topic, check out the following complimentary webinar next Monday.

Nov 24

Webinar Will Show Publishers How to Monetize Media

By Michael Goldberg Datran Events, Email Marketing, Publishers Comments Off

With audiences continuing to move online and competition to reach precise consumer segments fiercer than ever, what can publishers do to maximize their online monetization opportunities? Moreover, what should you do to not get left behind? During this informative webinar, Michael Silberman of New York Magazine (NYMag.com), Grant Hosford of eHarmony and Ben Rifkin of SKI Magazine will discuss their ideas and strategies for turning digital content into meaningful revenue. Datran Media’s Executive Vice President of Operations Dave Hendricks will moderate the 50 minute panel and close with a 10 minute Q&A opportunity.

Join experts from eHarmony, New York Magazine, Mountain Sports Media and Datran Media, for a complimentary webinar about unlocking revenue from your online content – even in the current economy.

Generating Value from your Online Ad Inventory:
How Publishers Can Survive & Thrive in an Ad Recession

Monday, December 15
2 PM EST / 11 AM PST
Duration: 60 Minutes

Register Today

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