Dec 11

Take the Survey and Enter to Win an iTunes Gift Card

By Michael Goldberg Advertisers, Affiliate Marketing, Behavioral Targeting, CRM, Database Marketing, Datran Events, Datran News, Email Marketing, Executive Insight, Industry Research, List Management, Online Marketing, Performance Marketing, Publishers No Comments »

Each year, Datran Media conducts a marketing survey to capture insights from marketers around the globe. This year, Datran Media is asking you to address your toughest challenges in this increasingly difficult economy. Let us know what campaign strategies and marketing channels you will use to prosper in 2009 and beyond.

Sharing your viewpoints and concerns through a structured survey allows you to voice your opinion to the entire industry. Last year’s survey reached thousands of marketing professionals, and the results garnered media and analyst coverage across the U.S. and abroad. This year should be no different, as experts count on your personal insights to illuminate the state of our industry.

In exchange for your time, Datran Media will select 25 lucky winners at random to send a $25 iTunes Gift card. The survey will take only 2-3 minutes to complete and will be open until January 11. Thank you in advance for your time!

Click Here to take survey

Sep 16

Cost-Effective Solutions More Important than Ever

By Michael Goldberg Affiliate Marketing, Email Marketing, Industry Research No Comments »

As more and more executives demand measurable returns on investment, leveraging marketing channels that are both cost-efficient and low-risk are more important than ever. New research conducted by E-consultancy finds that email marketing is the most cost-effective channel for driving customer acquisition, with more than half of marketers claiming it is an effective sales channel, an increase of 7 percent from the same period last year. Affiliate marketing was second, with 46 percent stating it was cost-effective. When used correctly, the low cost tied to these channels does not only effectively drive acquisition, but it can help drive brand awareness. Recently, eHarmony proved this to be true. You can read about how email helped them increase awareness and drive acquisition here.

Feb 20

Bringing Email to Affiliate Summit

By Michael Goldberg Affiliate Marketing, Datran Events, Email Marketing No Comments »

This month thousands of advertisers and publishers will meet in Las Vegas for the bi-annual Affiliate Summit. When they are not rolling the dice or doubling down, they will be exploring the latest industry issues and fostering relationships to further enhance their earning potential.

While many marketers with affiliate programs dedicate much of their time on web sites, using email marketing can be an effective way to drive increased revenues from an affiliate marketing program.

On Monday, February 25, UnsubCentral’s vice president, John Engler, will join industry veterans from Avenue A | Razorfish, Reunion.com and Liberty Medical in an interactive workshop that will provide marketers with a better understanding of how to buy and measure the performance of their email campaigns and share success stories with attendees. If you plan on heading down to Vegas for the event, be sure to attend this valuable workshop. If you’d like to meet with a member of our team face-to-face, please contact us at 212-706-4910.

Aug 16

Upcoming Speaking Engagement

By Michael Goldberg Affiliate Marketing, Datran Events No Comments »

Datran Media’s chief privacy officer, Quinn Jalli, will speak at the Privacy Symposium, August 21-24, 2007, at the Charles Hotel and Harvard Faculty Club in Cambridge, MA. At the sold-out summer event, Jalli will present “Managing Privacy Compliance of Affiliate Marketing” to C-level marketing and privacy professionals on August 22 at 2:15 p.m. ET.

In his career, Jalli has successfully represented Fortune 500 clients to the major ISPs and spearheaded high-impact efforts to establish industry-leading deliverability rates. Jalli has also played a key role in the formative process of CAN-SPAM, working with key member of Congress and the Federal Trade Commission on the law and its regulations.

The Privacy Symposium will provide a holistic view of key national and international privacy policy issues through forward-thinking presentations and hypothetical case studies. Experts from across the industry will gather to network and share thoughtful, practical approaches to privacy and security policies and procedures.

Jul 16

Feeling Confident About Affiliate Marketing

By Michael Goldberg Advertisers, Affiliate Marketing, Datran News, Email Marketing, Publishers No Comments »

According to WebSurveyor, 81% of email marketers are unaware of the CAN-SPAM act and its requirements. That is a scary statistic, especially for marketers engaging in affiliate marketing; a practice that sees them interacting and sharing their data with many affiliates on a constant basis.

Understanding the need for a tool that can protect a brand’s reputation when conducting email marketing programs, NetMargin, the affiliate marketing network powered by Datran Media, introduced BrandShield. Announced at last week’s Affiliate Marketing Summit in Miami, BrandShield is an email compliance dashboard and enforcement tool that has been integrated into its leading affiliate marketing platform. BrandShield has been getting a lot of press coverage because it is the first tool created by an affiliate network to provide secure and audited email compliance.

Mar 23

The CPA Wave Has Reached the Coast

By Michael Goldberg Affiliate Marketing, Executive Insight, Performance Marketing No Comments »

In his recent MediaPost column, “The CPA Wave is Coming,” Glenn Meyers discusses the growing interest in the cost-per-action (CPA) marketing model. Meyers makes some valid points about the benefits of CPA over other models, however, he fails to point out that this model is already here. The idea of “cost per action” advertising, rather than “cost per click” is hardly a new idea. In fact, in many ways, it was being used before cost-per-click. Affiliate marketing has been using this model since its inception. The advertising site doesn’t pay unless someone actually buys something (the action) and then the publisher who pointed them there gets a share of the revenue.

A major reason CPA advertising has long been a favored model for marketers is that they are only paying for performance. While other models can offer marketers brand awareness, CPA only has a marketer paying for the media on the basis of only the number of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.

Email marketing is an ideal medium for putting CPA to use and marketers have been using this model to their success for many years. So while Meyers is correct that CPA is burgeoning advertising model, many marketers already know this first-hand.

Jun 26

DMA Looking to Guide Online Marketers

By Michael Goldberg Advertisers, Affiliate Marketing No Comments »

As online advertising continues to grow and outpace many other mediums, the Direct Marketing Association compiled a document highlighting best practices for online advertising and affiliate marketing networks. Datran Media wholly stands by these guidelines and recommends marketers read the guideline.

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