Michael Goldberg is the Associate Director of Marketing at Datran Media. In his role, Michael works with the team to produce, measure and grow marketing campaigns across media and search. Michael's prior search, direct marketing and print experience provides unique value to his role at Datran Media as the value of performance marketing is increasingly embraced across multiple channels. Prior to joining Datran Media, Michael was employed by iCrossing, Where Magazine and ParadyszMatera. Michael received a B.A. in English from the University at Buffalo and leverages his training and experience to advance Datran Media's brand and marketing communications programs. He can be reached at: mgoldberg@datranmedia.com.