Dr. Karl Lendenmann

As vice president of marketing and analytics, Dr. Karl Lendenmann is responsible for driving company-wide best practices in key areas that increase the relevance, engagement and value of Datran Media programs for both advertisers and publishers. These include in-market testing, data mining, responder profiling and segmentation, predictive modeling and lead scoring, as well as marketing research. Dr. Lendenmann previously served as a partner at KPMG LLP (US) and was partner-in-charge of KPMG international marketing and communications (Amsterdam, NL). Dr. Lendenmann has also been a senior partner and managing director of account planning at Bozell Worldwide and has held similar positions at Salvati Montgomery & Sakoda, Wakeman & deForest, Brierley & Partners and Dentsu Young & Rubicam. Dr. Lendenmann has taught courses for over 10 years in strategic market planning, consumer behavior, research and integrated marketing, first at UCLA Extension and then at UC Irvine Extension.