What is email marketing strategy all about?  It’s sometimes a challenge to explain to friends and family exactly what it is that I do.  Honestly, the question sometimes goes beyond friends and family, and is asked by email marketers.  Over the years, I’ve worked out a bit of an “elevator pitch” to answer that question.

“I work with companies to help them design and send out email that their customers enjoy reading.”

That’s my passion in 17 wonderfully descriptive words.  If you can execute on that short sentence, you will be a successful email marketer.  It’s so much fun to work in an industry that has a clearly defined and executable goal.  I love working with a client and watching the light bulb come on when they understand that this business is as the core very simple.  My experience allows me to help senders cut through the noise and get to the business of success, but it can be transferred and learned.  Teaching is what I do.

What is email strategy?  Strategy is assessing the current program and opportunities.  Strategy is working to build a plan of action for the short-term and the long-term.  Strategy is working with senders to craft just the right message to arrive at just the right time.  Strategy is making sure that you are optimized for deliverability.  Strategy is testing the right way.  Strategy is analyzing numbers and working together to make them better.  Strategy is also having someone to bounce ideas off of and come up with the next killer concept.

Let’s talk strategy!