2010
Sep
01
Gmail Releases Priority Inbox
“Yesterday, Google announced the release of a new feature that could have significant impact on ...”
Aug
12
Measurement is Vital Part of the Marketing Strategy
“Despite the economic roller coaster we’ve all been riding, marketers remain steadfast in their strategy.  ...”
Jul
30
Email is Preferred Place to Find Sweet Treats...and other Goodies
“Upon browsing my inbox yesterday afternoon my eyes were hypnotically drawn to an email message ...”
29
How We Communicate
“I am writing this from about 33,000 feet over West Virginia.  I am on my ...”
27
As Lead Gen Generates Buzz, Customer Centricity is Crucial
“For the first time since the recession reared its ugly head, marketers are once again ...”
08
Extra! Extra! 123 Million Read Newspapers Online
“According to new research by comSore, more than 123 million Americans visited newspaper sites in ...”
07
06
The Perfect Email Marketing Subject Line
“One could argue the email marketing subject line is the most important part of an ...”
01
What Is Email Marketing Strategy?
“What is email marketing strategy all about?  It's sometimes a challenge to explain to friends ...”
Jun
30
Publishers Must Be Part of the Compelling E-Reader Story
“Last week, both Amazon and Barnes and Noble announced plans to slash the price of ...”
28
Is Permission Enough?
“As we all know, deliverability is a critical component for email marketing success.  If your ...”
23
Email & Social Make Great Tag Team
“When social media first burst on the scene, many experts predicted the death of email.  ...”
22
5 Ways to Maximize Transactional Email Messages
“A transactional email is a message that is in direct response to an action that ...”
21
Affluents to Lead Online Spending
“If you’re looking to reach consumers that are ready and willing to do business, set ...”
16
What's Your Favorite Email Message?
“What's your favorite email message to receive?  I know that you've got one.  There's one ...”
iPad Offers Eye Opening Advertising Statistic
15
10
10 Tips Every Digital Publisher Should Know
“There is quite a large crowd gathered at Min’s second-annual Bottom-Line Leadership Conference for Magazine ...”
1 comments
09
Timing Is Everything
“As the old saying goes, timing is everything.  I can't think of many areas that ...”
Digital Ad Spend to Surge. Good News – If You’re Prepared
01
Did You Quit Facebook Yesterday?
“Yesterday was "Quit Facebook Day", but my guess is that you did not.  Only 34,961 ...”
May
26
21
E-Commerce and Social Media Merge
“The Internet has become a social environment, with everyone quick to share and update friends ...”
20
Keys To Writing Killer Email Subject Lines
“Writing effective subject lines is one of the most critical pieces of the Email Marketing ...”
17
Why Send Email Marketing?
“If you work with me at all, you've heard me ask this question.  Why do ...”
14
5 Email Marketing Testing Mistakes
“Everybody knows you should be testing your email marketing messages.  A/B testing, split testing, time ...”
1 comments
12
Email Marketing Conversation
“Please allow me to introduce myself.  My name is Kevin Senne, and I am a ...”
Apr
Feb
24
Extending the Life of Your Subscribers
“In my experience, many companies tend to focus their efforts on acquiring new subscribers and ...”
23
Stepping Up Your Email Game
“Over the past year, the consumer definition of SPAM has changed. The inbox is ...”
Jan
06
Voice YOUR Opinion! Annual Marketing Survey is Open
“It'ss that time of year; time to look back on the year that was and ...”
2009
Dec
09
PGATOUR.com Scores Hole in One at DPAC Awards
“Looking for unique ways to drive increased visitor traffic to its Web site, PGATOUR.com. reached ...”
01
Holiday Shopping Off to a Jolly Start - Tips to Ensure a Happy Holiday
“Cyber Monday may be over, but it will certainly be memorable for many online retailers. ...”
Nov
19
Digital Visionaries Discuss Digital Evolution
“Monday night, in the heart of New York City, a panel of digital marketing experts ...”
11
IAB Releases Guidelines for Email Monetization
“More than 500 years after Gutenberg unveiled the printing press and helped spread the written ...”
Oct
29
Five Monetization Opportunities to Consider in 2010
“This week publishers converged in New York City for DPAC 4. During the full ...”
16
Datran Media's Chairman & CEO discusses Mad Men, Adland, and the Agency Model
“The following is a terrific article penned by Datran Media's Chairman & CEO, Patrick Vogt... With ...”
Sep
22
Social, Search, and Email are Top Channels to Acquire and Retain
“Not surprisingly, marketers are making customer acquisition and retention top priorities for 2010. According ...”
17
Digital Remains Strong
“There seems to finally be a glimmer of hope that the economy will be heading ...”
14
Paying for Performance, Not for Potential
“According to the results of a new study, marketers are leveraging performance pricing models – ...”
08
Shoppers a Bit Merrier About Holiday Spending
“With Labor Day behind us, the countdown to the holiday season has officially begun; and ...”
02
Advertisers are Feeling More Social
“Chances are you’ve recently updated your status on Facebook or checked out some photos that ...”
01
Size Does Not Matter
“A new study finds that size does not matter at least when it comes to ...”
Jul
09
Online & Email Newsletters Jump 475%
“The number of online and email newsletters jumped from 1,053 to 6,055 over the last ...”
07
New Report Tackles Online Measurement
“More than ever, accurate online audience measure is crucial to your long-term success. While ...”
Jun
24
Audience Measurement for the 21st Century Digital Marketer
“Advertisers and marketers have long searched, with mixed results, for proof that their campaigns are ...”
May
20
Bonjour Datran Media Research
“Datran Media’s 3rd Annual Marketing & Media survey has been included in an Effectiveness of ...”
04
Avoiding the Spam Trap
“Datran Media's deliverability consulting team wants to make sure email marekters are aware of common ...”
Apr
27
Optimism for Online
“Are we starting to witness a few bright spots amidst the economic darkness? According ...”
08
Recession Not Stopping Online Advertising
“Despite the recession, online advertising continues to grow. According to eMarketer analysts, marketers are ...”
03
Building a Sender Reputation
“Delivery to the inbox for most Internet service providers (ISPs) is primarily based on user ...”
01
A Tale of Two Forecasts
“Earlier this week MarketingVOX reported on the Interactive Advertising Bureau’s release of its online advertising ...”
Mar
31
It's All Relevant or Is It?
“A recent study of UK Internet users revealed that more than half paid attention to ...”
25
NBC Fine Tunes its Email Campaigns
“NBC wants its customers to stay tuned to what they are doing and are using ...”
24
Marketers Not Shying Away From Being Social
“A new report from eMarketer estimates that social network advertising alone will rise over 17 ...”
23
Extra! Extra! Newspapers Turn to Digital for Survival
“There's really no breaking news here. Traditional newspapers are in a world of hurt ...”
17
How Does Your Audience Measurement Measure Up? Comp Passes to ARF Panel
“Who are you really reaching online? A vital question every marketer should ask each ...”
16
Traditional Direct Mailers to Employ Modern Targeting Features
“Despite the rise of the Internet as a direct marketing tool over the past decade, ...”
12
Generation Y Welcomes Relevant Email – So Where is It?
“I like to think that I am hip and stay in touch with the current ...”
10
Winning Customers with Winback Campaigns
“Did you know acquiring a new customer can cost 6 to 7 times more than ...”
03
Thought Leaders on the March in March
“Executives from Datran Media will be on the road this month to to discuss everything ...”
Feb
09
Cupid Fires Arrow at Recession; Dating Category Heats Up During Valentine's Day
“Love certainly conquers all - even recession fears. Despite the economic uncertainty that is ...”
04
Online, Down but Not Out
“We all know the story; we are in for a rough economic time. But ...”
Jan
27
3rd Annual Marketer Survey Results Announced
“Interested in what you marketing peers at top agencies, brands and publishers have in store ...”
20
Better Data Ensures Insurance Marketers Better ROI
“According to a new report from Forrester Research, “eBusiness executives responsible for digital marketing can ...”
09
Display Ads Do the Job
“Display ads are effective, albeit a little different than we may have thought. comScore recently ...”
2008
“So far so good!”
Dec
22
Holiday Shoppers Move Online
“Online shopping, once thought to be a passing fad, has proven to be a crucial ...”
19
Email Helping Marketers Stay Jolly this Holiday
“Despite the challenging economic climate, email is doing its part to ensure marketers don’t get ...”
17
Missed the Webinar? View it Online
“Earlier this week, Datran Media joined eHarmony, Mountain Sports Media and New York Magazine for ...”
11
Take the Survey and Enter to Win an iTunes Gift Card
“Each year, Datran Media conducts a marketing survey to capture insights from marketers around the ...”
08
I Want My Content Free!
“Monetizing online content has been a hot topic lately. As print revenues decrease and ...”
02
Everybody Loves Email
“There are countless things to occupy our time online, from watching videos to downloading music, ...”
01
It’s Cyber Monday and My Virtual Shopping Cart is Full!
“Still struggling to fully digest my Thanksgiving turkey and stuffing, Cyber Monday is swiftly upon ...”
Nov
25
Take Action on Transactions
“60 percent of marketers reported they increased sales by including offers or ads in their ...”
24
Webinar Will Show Publishers How to Monetize Media
“With audiences continuing to move online and competition to reach precise consumer segments fiercer than ...”
11
The Inbox Savings Center
“If there is a bright side to the current economic slowdown, it is that retailers ...”
Oct
29
Email Not Losing Steam in Face of Social Media
“Social networks may be a great way for friends to connect with each other, but ...”
28
Faith in Digital Media
“Despite the weakened economy, at least two of the world's biggest advertising and media services ...”
22
Shopping Online, Not Standing in Line
“Despite the struggling economy, consumers will still be purchasing holiday gifts for their friends and ...”
21
Hangin’ Tough
“I hate to have to title this blog entry after a very horrific 80’s pop-tune, ...”
16
Dress Up Your Campaigns this Halloween
“In tough times, anything you can do as an advertiser to make a lasting impression ...”
10
Don’t Drink & Email
“It’s Saturday night. You arrive home after a long and hazy night at the ...”
07
Understanding Behavioral Targeting
“Not all targeting is created equal. As marketers spend a portion of their budgets ...”
02
A Big Yahoo for Email!
“Yahoo! may be second when it comes to search, but when it comes to email ...”
01
212 to Give the 411 on the Digital Evolution
“212, New York City's interactive advertising community, is gearing up for another big event that ...”
Sep
23
So You Want to Be in Marketing?
“Datran Media's vice president of marketing, Lana McGilvray, will be addressing college students who are ...”
16
Cost-Effective Solutions More Important than Ever
“As more and more executives demand measurable returns on investment, leveraging marketing channels that are ...”
04
What is MD5?
“MD5 hashed suppression lists are the most common method and highly recommended for organizations to ...”
Aug
28
The Newest EEC Chair
“Congratulations to Datran Media's very own Lana McGilvray, who has been selected to serve on ...”
13
Swing Vote: Email
“A few weeks ago I received an email promoting the candidacy of a local politician. ...”
08
Email In Demand
“With marketers increasingly looking for cost-effective channels with results that can be easily measured, email ...”
06
The Inbox as a Branding Tool
“Marketers know that email can be a great direct response channel, encouraging consumers to take ...”
Jul
30
Start Spreading the News: NYC Addicted to Email
“According to a new study conducted by AOL, more than half of New York residents ...”
28
Hot Off the Presses!
“Datran Media has been selected as one of FastCompany.com's Fast 50 most innovative reader favorites”
10
Email Tops Direct in Response
“According to a new study, email is the most effective and most widely used form ...”
09
On the Air: Email & Social Media
“Larry Weber, host of Webmaster Radio's Market Edge program, recently sat down with Datran Media's ...”
08
Whitepaper Explains Updates to New CAN-SPAM Rules
“New updates to the federal CAN-SPAM Act of 2003 go into effect today. As ...”
Jun
25
Face Time on Facebook
“It seems as if everyone is using social networks these days. Even I have ...”
24
My Many Inboxes
“I was reading Melinda Kruger’s MediaPost column in which she discusses the Habeas statistic that ...”
04
Direct Marketers Choose Email
“A recent survey conducted by Direct Magazine shows that email has become the number 1 ...”
May
30
Understanding New CAN-SPAM Provisions
“Last month, the Federal Trade Commission, after three years of considering feedback from industry participants, ...”
28
Email is Here to Stay
“While Web 2.0 has given us social media, widgets, wikis, and a variety of fun ...”
16
UK Gives Email a Chip Chip Cheerio
“According to B2B Marketing magazine and Newsweaver, 78% of UK-based b-to-b marketers consider email to ...”
14
What the Changes in CAN-SPAM Mean for You
“Datran Media's Chief Privacy Officer addresses the recent updates to the CAN-SPAM law to help ...”
Apr
30
Email Has the Scoop
“Here is yet another example of why I love email. This morning while going ...”
23
Did You Know?
“Email to house files is the top online marketing tactic as 92% of online retailers ...”
22
Healthy Ad Spending Online for Pharma
“Big pharmaceutical marketers are making sure their sales stay in tip-top shape this year. ...”
17
Aperture Launches at AD:TECH
“David Baker, vice president of email solutions for AvenueA/Razorfish, once stated, "Leads derived from the ...”
16
Email Doing its Part for Earth Day
“In celebration of Earth Day on April 22nd, Datran Media is teaming up with the ...”
14
Retailers Not Afraid to Get Social
“Reaching the elusive teen market has always posed a challenge for marketers. Retailers constantly ...”
11
I've Seen This Movie Before
“Joshua Baer, Datran Media's GM of Emerging Media, joins Outperformance for a special guest blog ...”
10
You’ve Got Aroma?
“Proof that email is always on the cutting edge, a new email service plans to ...”
08
Next Stop: San Francisco
“It’s hard to believe that ad:tech San Francisco is only a week away. It ...”
02
Don't be Antisocial with Your Marketing
“Your audience is spending more time then ever on social networking sites like Facebook and ...”
Mar
31
Hitting a Home Run with Email
“Today is one of the most anticipated days of the year for millions of baseball ...”
27
A Focus on Lead Generation
“Datran Media understands online lead generation. It’s about attracting quality traffic and turning prospective ...”
26
Destination Inbox
“For advertisers to successfully reach today’s savvy consumer, they must venture beyond relevance and shape ...”
25
Email is a Capital Investment
“According to the Direct Marketing Association’s "Direct Marketing Facts and Figures in the Financial Services ...”
18
CRM in High Demand
“As marketers continue to explore new ways to not only reach consumers, but connect with ...”
10
Build, Buy or Rent? Webinar Will Provide Answer
“The email technology dilemma: Should you rent a hosted ASP service, buy on-premise software or ...”
04
Email Stays Strong in 2008
“While most direct marketers plan to curtail their marketing budgets this year, email does not ...”
Feb
28
Getting Social with Email
“Social networking is popular and marketers have been trying to figure out how to leverage ...”
27
Deliverability Defined
“A week after the Email Experience Council took the reigns of The Email Measurement Accuracy ...”
26
Email Matters
“The stat-of-the-week: Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the ...”
20
Bringing Email to Affiliate Summit
“This month thousands of advertisers and publishers will meet in Las Vegas for the bi-annual ...”
14
Like Email, EEC Continues to Evolve
“On the heels of the first annual Email Evolution Conference, the DMA’s Email Experience Council ...”
13
I Heart Email
“In case you haven’t already been reminded by your significant other over and over, tomorrow ...”
11
Get the 411 on CRM at 212
“New York City’s Interactive Advertising Club, simply known as 212 and named after Manhattan’s dominate ...”
05
Email Boosts Performance of Other Channels
“Email marketing is recognized as an advertising medium that is often the catalyst for driving ...”
Jan
31
Take Action on Transactions
“I recently purchased a gift for a colleague in celebration of her brand-new bouncing baby ...”
23
Increased Investment in Email
“Close to 75 percent of marketers plan to spend either the same amount or more ...”
22
Survey Reveals Email is a Powerful Media Channel
“Throughout December 2007, Datran Media surveyed over 2,000 online marketers to gauge their thoughts about ...”
16
Predictions for the Inbox
“With 2007 behind us, it's time to dust off the crystal ball and see what ...”
09
Monetizing Email Programs
“In Datran Media’s latest Thought Leadership series, Lana McGilvray, vice president of marketing, examines the ...”
04
Bienvenido Email!
“The U.S. Latino Market is the nation's largest and fastest-growing ethnic group, currently pegged at ...”
2007
Dec
19
Decorate Your Transactional Messages
“As mentioned yesterday, online retail spending on Monday, December 10, reached $881 million (up 33 ...”
18
Green Monday Leaves Cyber Monday in the Dust
“Just when I got used to the phrase “Cyber Monday,” eBay has coined a new ...”
07
On Tap for the Email Insider Summit...
“Datran Media's Joshua Baer, chief technology officer, and Dave Hendricks, vice president of market strategy, ...”
05
Take Annual Marketer Survey - Gift Card to Lucky Winner
“Each year, Datran Media conducts an annual marketing survey to capture insights from marketers around ...”
03
Don’t Forget Tomorrow’s Free Webinar
“Just a friendly reminder to sign up for Datran Media and OgilvyOne Worldwide’s free webinar, ...”
Nov
28
Cyber Monday is the Real Deal
“Big deals by retailers led to a new single-day record for online retail sales this ...”
Cyber Monday: A View from My Inbox
“Yesterday was one of the busiest shopping days of the year for online retailers. ...”
26
Email to Drive Cyber Monday Shopping Craze?
“In case you have not already realized, today is Cyber Monday, the online equivalent of ...”
20
The DMA & EEC Gear Up for a Big Event in February 2008
“Be among the first to register for the first Email Evolution Conference in San Diego ...”
16
A Return on Your Email Investment: Free Webinar
“On December 4, Datran Media's vice president of market strategy Dave Hendricks, and Jeanniey Mullen, ...”
14
Leverage Email to Drive the Black Friday Rush
“Year after year, the day after Thanksgiving has become synonymous with crazed holiday shoppers filling ...”
08
Another ad:tech Comes and Goes
“Wow, it’s been a whirlwind week. After months of preparation and anticipation, the biggest ...”
07
Now is the Time for Agencies to Guide Clients Online
“Nearly 750 million people 15 years and older used the Internet worldwide in January 2007, ...”
Oct
31
Email Not a Do-It-Yourself Channel
“According to "Sending From the Inside", a new report released by Jupiter Research in October, ...”
Email Offers Marketers the Highest ROI
“Email produces the highest response rate for lead generation. The ROI from email is ...”
29
ad:tech NY on the Horizon
“Each year it seems as if ad:tech gets bigger and bigger. While that is ...”
26
Marketing Teams Converge as do Channels
“According to a new Forrester Research report released at the Forrester Consumer Forum 2007 in ...”
Working With an Email Veteran
“Not too many people can lay claim to the fact that they are a veteran ...”
24
Email: The Father of Social Networking?
“This past weekend I went to my cousin’s elaborate Halloween costume party that she threw ...”
18
Are You Ready for the Holiday Rush?
“As marketers already know, planning for the holiday shopping season kicks into gear while most ...”
09
Datran Media CTO and other online gurus and heavyweights speak in Austin
“Thursday, Joshua Baer, Datran Media’s chief technology officer will take the stage at Innotech Austin ...”
05
Email on the Go
“I’ve just discovered mobile email! Okay, so I’m not exactly Columbus in this area; ...”
Sep
28
A Welcome Change
“More and more retailers are sending welcome emails. 72 percent of major online retailers ...”
27
Time to Get Personal
“On the heels of Advertising Week here in New York City, the spotlight was clearly ...”
25
Email Attracts an Audience at OMMA
“A panel of executives from Datran Media, Microsoft, eHarmony and TaxBrain spent a good hour ...”
Email More Popular Than Search & Display
“Despite the lack of recognition, email has quietly become the top digital marketing instrument in ...”
24
Ad Exchanges Top of Mind at OMMA
“OMMA attendees displayed a keen interest in the advertising exchange model - evidenced by the ...”
20
Learn, Share, Discuss at OMMA
“On Monday and Tuesday, executives from Datran Media will join clients and partners ...”
19
The $3 Billion Email Question Answered
“Last week, in his Email Insider column, Bill McCloskey asked readers if anyone could put ...”
17
Microsoft Takes Email by Storm...
“...StormPost that is. The technology giant selected Datran Media to deliver its email marketing communications worldwide. ...”
Shop.org Rolls into Vegas
“Online retailers have become more and more aggressive in using multiple marketing channels to promote ...”
12
The $3 Billion Dollar Industry
“Bill McCloskey made a bold statement this morning in his Email Insider column when he ...”
10
A Fundraiser for 9/11 Victims’ Families
“As we approach the anniversary of the tragic events that took place on September 11th, ...”
07
Email Matters
“•55% of online adults have reported that email targeted to their specific interests, lifestyle or ...”
05
Direct Mail and Email Coexist in Perfect Harmony
“According to a study coming out of the UK, 84 percent of consumers agree both ...”
04
Marketers – Email is Multichannel – No More Silos Says JupiterResearch
“Back when I was just a fresh-faced college student, the only way to check your ...”
Aug
30
Are You Ready for the Holiday Shopping Season?
“It’s never too early to start planning for the holiday season – even during the ...”
29
Multichannel Marketing for the Holidays
“"As retailers ramp up for the biggest shopping event of the year—the holidays—their readiness to ...”
28
The Email Effect
“I just finished reading the Direct Marketing Association’s “Integration of DM & Brand” 2007 study. ...”
27
Back to School Means Back Online
“With September right around the corner, college students are heading back to campus. In ...”
24
Email Matters
“For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ...”
23
Performance Marketing Hits Madison Ave.
“This week’s edition of Adweek offers an overview on “the beauty of performance marketing.” ...”
21
Chip Chip Cheerio! Email Beats Direct in UK
“For the first time in the UK, e-mail marketing volume has overtaken direct mail volume, ...”
20
The Case for Email
“With almost universal penetration – 97 percent of U.S. consumers according to Forrester Research – ...”
17
Email Matters
“The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million ...”
16
Upcoming Speaking Engagement
“Datran Media’s chief privacy officer, Quinn Jalli, will speak at the Privacy Symposium, August 21-24, ...”
14
Online Influences Offline
“Exposure to online advertising is essentially changing the way consumers shop, according to a new ...”
13
Baby on Board: Using Email to Reach New Parents
“Reaching the most relevant customer is top of mind for every marketer. And building ...”
09
Display and Email Converge Online
“With the acquisition of Chintano, an ad serving company, Datran Media has expanded its Exchange ...”
07
Email Addicts Across America
“Yesterday we learned about the growing email addiction that many Americans are facing. With ...”
06
Addicted to Email
“A new study reveals more and more users are checking their email –and not just ...”
03
Email Matters
“55% of online adults have reported that email targeted to their specific interests, lifestyle or ...”
02
EEC Reviews the Email Subscribe Process
“According to the second annual Retail Email Subscription Benchmark Study tracked by the Email Experience ...”
01
Don’t Be Quick to Dismiss Email
“Jeanne Jennings of The Click Z Network pens a great article on the lack of ...”
Jul
31
Brits Boast B2B Benefits of Email
“For B2B marketers in the UK, email is a priority for firms implementing B2B marketing ...”
27
Email Matters
“Consumers who buy products advertised in emails spend 138 percent more online than peers who ...”
26
Mingling with the eec
“On the evening of July 17th, New York City based members of the eec converged ...”
Email Newsletters Attract Advertisers
“While print may be seeing a decline in advertising numbers, newsletters are seeing a huge ...”
24
The ROI is in the Mail
“According to a survey conducted by CSO Insights, more than 70% of B2C marketers said ...”
20
The New Breed of Ad Exchanges
“Since the dawn of the Internet, publishers have always tried to get the most value ...”
19
After Web Sites, Advertisers Prefer Email
“According to a study released by Outsell Inc., an advertiser's very own web site is ...”
18
Taking Authentication to the Next Level
“Fresh from his appearance at the third Federal Trade Commission conference on spam, Datran Media's ...”
17
Email Matters
“Stat 006 • Almost half of online retailers said email performs better or much better than ...”
16
Feeling Confident About Affiliate Marketing
“According to WebSurveyor, 81% of email marketers are unaware of the CAN-SPAM act and its ...”
12
The Top 20 Email Marketing Days
“Email marketers have always tried to pinpoint the best days of the week to deliver ...”
11
The DMA Takes Stock in Email
“Reflecting the growing importance of email as part of the direct marketing mix, the Direct ...”
10
Performance Marketing Was MadeForChina, Now it’s Wanmo!
“It’s now official, Chinese email performance marketing leader MadeForChina is now Wanmo Performance AdvertisingIn June, ...”
Jun
29
Email Matters
“Stat 005 Email has reached almost universal penetration, with 97 percent of consumers and 94 percent ...”
27
Email Matters
“Stat 004 73% of email users report having made an online purchase as the result of ...”
20
Email Matters
“Stat 003 Consumers ranked email ahead of traditional media like newspapers, magazines and radio as a ...”
19
Check Out This Free Webinar
“Datran Media is teaming up with Forrester Research to present a 2-part webinar explaining why ...”
13
Financial Marketers Explore Email at Upcoming Event
“Like many other industries, the finance sector is discovering that the key to success lies ...”
11
Email Matters
“Stat 002: Almost half of online retailers said email performs better or much better than other ...”
06
Direct Marketing Tactics Penetrate All Marketing Efforts
“According to a new report by the Direct Marketing Association, traditional brand marketing efforts are ...”
Direct Marketing Tactics Penetrate All Marketing Efforts
“According to a new report by the Direct Marketing Association, traditional brand marketing efforts are ...”
05
Email Matters
“I'm pleased to introduce a new feature to the Outperformance Marketing Journal - Email Matters. ...”
01
DM Days of Thunder
“Tom Cruise won't be on hand at this month's DM Days show, but Datran Media's ...”
DM Days of Thunder
“Tom Cruise won't be on hand at this month's DM Days show, but Datran Media's ...”
May
31
Building a Relationship Through Email
“Email marketing is not only a great way to make an introduction; it is a ...”
Building a Relationship Through Email
“Email marketing is not only a great way to make an introduction; it is a ...”
16
Getting in the Loop About Feedback Loops
“Feedback loops have been a hot topic lately. With 12 of the worlds largest ...”
Getting in the Loop About Feedback Loops
“Feedback loops have been a hot topic lately. With 12 of the worlds largest ...”
11
Email Helping to Strengthen the Mother-Son Relationship
“I swore this year would be different. This year I would indeed be the ...”
Email Helping to Strengthen the Mother-Son Relationship
“I swore this year would be different. This year I would indeed be the ...”
04
Retailers Continue to Buy Into Email
“While retailers explore emerging marketing channels like social networking, email is sill one of the ...”
03
Get the Dash Out!
“Back in September, the Email Experience Council released a universal standard on the spelling of ...”
Apr
25
Live From ad:tech...
“This year’s ad:tech San Francisco got off to a rockin’ start with an opening night ...”
20
Performance-Based Marketing Gets its Exchange Online
“Heading into San Francisco for ad:tech, Datran Media has announced the launch of EO.com, a ...”
Mar
28
NASCAR.com Drives Away with Email Award!
“Datran Media is pleased to announce that its work with NASCAR.com has netted the racing ...”
26
Email Marketing Strategies Vary
“Email marketing is a very unique thing. So unique in fact, that email practices, ...”
23
The CPA Wave Has Reached the Coast
“In his recent MediaPost column, “The CPA Wave is Coming,” Glenn Meyers discusses the growing ...”
22
Consumers Share Thoughts on Email
“Looking to gain insight into consumers’ attitudes and behavior towards email, JupiterResearch conducted the US ...”
13
Understanding Unsubscribe
“The unsubscribe process should be pretty simple. A recipient asks to be removed from your ...”
12
The Experts Weigh In on Email Acquisition
“In his latest MediaPost article, and further explored on his blog, Avenue A/Razorfish’s vice president ...”
07
Email Marketing Matures With Age
“Like a fine wine, email marketing has matured with age. No longer thought of ...”
06
Live From Marketing Sherpa's Email Summit! Day 2...
“It's Tuesday morning and Marketing Sherpa’s Annual Email Summit is already hustling and bustling. It ...”
05
Live From Marketing Sherpa's Email Summit! Day 1...
“Marketing Sherpa’s Annual Email Summit began Sunday evening with an opening reception on the main ...”
Feb
27
Pulling the Trigger on Triggered Emails
“According to Datran Media's recent survey, 2007 Email Marketing: Looking Forward, marketers unanimously rated triggered ...”
22
Understanding Affiliate Marketing Best Practices
“Using affiliates can be dangerous and troublesome for marketers who do not understand the privacy ...”
14
Cupid Drops Arrow in Favor of Email
“Valentine’s Day is one of those days I just can’t seem to remember. Like ...”
12
Talking Email Authentication
“If you have ever wondered about the different methods and benefits of implementing sender authentication ...”
06
And the Survey Says...
“...Marketers plan to employ email marketing more in 2007. This is the result of ...”
02
Datran Media Honored Again
“Finalists for the 9th Annual Austin Under 40 awards were recently announced. This year’s finalists ...”
Jan
23
Share Your Success! 2007 PR & Thought Leadership Opps
“ Attention Email Marketing Gurus: Datran Media wants to hear from you! With 2007 shaping up ...”
19
Do You Strive for Success?
“Datran Media has just launched a new section on our corporate web site focused on ...”
18
Datran Media Named a Top 100 Private Company by AlwaysOn Media
“Based on a set of five criteria – innovation, market potential, customer adoption, media buzz ...”
11
Pushing the Idea of Email as Pull Marketing
“The latest edition of the iMedia Connection newsletter has an interesting article penned by Datran ...”
10
Email: The New Year's Resolution Solution
“Only a week into the New Year and I’ve already broken all of my resolutions. ...”
09
Words of Wisdom
“Marketing Sherpa has published its fifth annual 2007 Marketing Wisdom Report which is now available ...”
05
Marketing Sherpa Looks at Email Opportunities in 2007
“Happy New Year! Hope everyone had an enjoyable holiday. I did - from ...”
2006
Dec
19
Read of the Day
“The October issue of Messaging News is now available online. The downloadable issue includes a ...”
18
The Hits Keep Coming
“There doesn’t seem to be any slowing down in sight for online holiday sales. ...”
13
A Look into the Marketing Crystal Ball...
“Well not really, but a view on the new year from DM News is now ...”
11
Calling All Email Marketers! Take the Email Marketing Survey With a Chance to Win!
“With the New Year rapidly approaching, Datran Media is interested in learning how you will ...”
07
In the Aftermath of the Email Insider Summit
“Feedback from this week’s MediaPost Email Insider Summit in Park City, Utah is positive. ...”
06
Inside the Email Insider Summit
“Industry veteran Bill McCloskey takes a look back at the first day of Mediapost’s Email ...”
A Case for Email
“A recent article by DM News makes the case for email as an essential part ...”
05
Ho! Ho! Ho! & Cheerio!
“A new survey from the British Direct Marketing Association and reported in DM News claims ...”
04
Datran Media's CMO to Moderate Panel at MediaPost's Email Insider Summit
“On Tuesday, December 5, at the 2006 MediaPost Email Insider Summit, Datran Media Chief Marketing ...”
Nov
30
Cyber Monday is the Real Deal After All
“For the past few days I’ve been discussing the impact Cyber Monday has had on ...”
29
Cyber Monday: Fact or Fiction?
“As Flava Flav once eloquently put it, “Don’t believe the hype!” That is the ...”
28
Shopping Online to Avoid Waiting on Line
“I hate shopping. Don’t get me wrong, I love buying things. I just hate ...”
20
Are You an Email Champion?
“What Wheaties did for sugary breakfast cereals; Yahoo! hopes to do for email. In ...”
Learn the Tricks to Acquiring New Email Customers
“Many marketers are still having difficulty understanding how to generate revenue from the email marketing ...”
17
Who Uses Email? Everybody!
“According to new report from Bluestreak and reported in eMarketer, "Emerging Digital Channels: Consumer Adoption, ...”
The Email Experience Council Wants to Hear From You!
“Got an email file you wish was more responsive and growing faster? Looking for proven ...”
16
Online Marketing is All Business
“Business-to-business (B2B) marketers are increasingly looking to the Internet as the way to reach their ...”
15
Financial Publisher Hits Gold with Email
“Exactly where can marketers find the best conversion rates? Well, for one financial publisher, ...”
14
Record Revenues for Online Advertising
“In a clear indication that online marketers continue to embrace the power of all forms ...”
09
Rearview Mirror: ad:tech New York
“Judging by the crowd at this year’s ad:tech conference, it is safe to say that ...”
Joshua Baer Joins Email Roundtable
“Datran Media chief technology officer, Joshua Baer, and several other industry leaders were featured in ...”
07
Datran Media Introduces B2B Email Marketing Solution
“On the first day of a very busy ad:tech conference, Datran Media announced it has ...”
02
Email: The Proof is in the ROI
“The ROI for email marketing was $57.25 for every dollar spent. The ROI of all ...”
Oct
31
Direct Marketing: Powering the Global Economy
“The economy will owe a thank you to the direct marketing industry in 2007. ...”
30
Shoppers Are Coming to Town
“If you're an avid reader of The Outperformance Marketing Journal, you know how important it ...”
25
Email Marketing Aims to Cool Down Global Warming
“Proving that email is more than just a marketing tool, Datran Media is teaming up ...”
24
Share Your Thoughts with the Email Experience Council
“In its on-going effort to educate marketers on best practices of the email industry, the ...”
20
Joshua Baer to Address 2006 ClickZ Email Marketing Conference
“Datran Media’s Chief Technology Officer, Joshua Baer, has been invited to the October ClickZ Email ...”
The Rules of Engagement
““When communicating with customers via email, it is critical to work with the interactive nature ...”
19
Hidden Gems at the DMA Show
“The 2006 DMA Conference and Expo has come and go but interactive marketers still have ...”
17
Email Deliverability Guide Added to IAB Library
“In its ongoing efforts to educate marketers on all interactive advertising vehicles, the Interactive Advertising ...”
13
Direct Marketers Head to San Francisco
“Thousands of direct marketing professionals will fill the Moscone Convention Center in San Francisco on ...”
Staying Relevant
“Relevancy is the number one issue among email marketers. This is according to an ...”
12
The Holidays Are Here… For Marketers
“If you’re a loyal reader of The Outperformance Marketing Journal you know how important it ...”
06
Mr. Jalli & Mr. Baer Go to Washington…Again
“Next month, the International Association of Privacy Professionals (IAPP) and the Federal Trade Commission (FTC) ...”
05
Holidays Start Earlier Online
“It seems like the holiday shopping season starts earlier and earlier each year. According ...”
Email is Here to Stay
“As we reported last month, Datran Media has teamed up with Microsoft in an effort ...”
04
Ranting About the Journal
“The Outperformance Marketing Journal recently caught the eyes of the folks over at Adrants. ...”
03
Delivering a Bundle of Email Joy
“DM News' Essential Guide to Email Marketing, an annual supplement published by DM News, highlights ...”
Sep
28
Get the Dash Out
“The Email Experience Council proved to be very busy at the 2006 OMMA Conference and ...”
26
OMMA Champions Email Marketing
“Between several panels on email marketing and the Email Experience Council (EEC) setting up shop ...”
22
Email Goes Mainstream
“Email marketing has reached mainstream status among brand marketers. In fact, it has become ...”
20
Email Talk of the Town at OMMA
“As email marketing continues to grow in popularity among marketers, there is a greater emphasis ...”
19
Datran Media’s Top Executives Discuss New Microsoft Relationship
“Datran Media recently announced that it has teamed up with Microsoft to port StormPost, Datran ...”
07
And the Nominees Are…
“On September 26, OMMA magazine will celebrate the year’s most innovative and exciting creative work ...”
06
Internet Retailers Rely on Email Marketing
“Last month, Internet Retailer published a report on the importance of using email marketing. The ...”
Aug
30
Deliverability 101
“Maybe it’s all the back-to-school advertisements I’ve encountered lately, but I thought it would be ...”
29
Bright Outlook for Direct Marketing Industry
“According to the Direct Marketing Association’s Quarterly Business Review, the direct marketing industry saw strength ...”
23
Targeted Email and Strong Customer Relationships Keys to Holiday ROI
“We’ve all seen the recent statistics celebrating the growth of the eCommerce industry and the ...”
16
Word is Email Marketers Are Engaging in Word-of-Mouth Marketing
“A new research study released last week by Research and Markets, the Dublin, Ireland-based research ...”
09
Datran Media Client, Only Natural Pet Store's Success Story
“Datran Media and client Natural Pet Store recently announced that the natural provider of animal ...”
Jul
26
Marketers Converge on ad:tech to Explore Online Marketing Opportunities
“The Windy City was the center of the online marketing world the past 2 days ...”
20
You've Got Hear-Mail
“DM News pens an interesting story about a new technology that lets users listen to ...”
19
ad:tech Meet adLoyaltytm
“If you are heading to The Windy City to take part in this summer's ad:tech ...”
17
Up, Up and Away
“Superman is not the only thing flying high this summer. According to a forecast ...”
Consumers Shop Online – Purchase Offline
“A new report from BIGresearch’s June Consumer Intentions and Actions Survey finds 87 percent of ...”
05
Internet Puts Auto Buyers in the Driver's Seat
“According to new "Audience insite Measures" (AiM) research from comScore MediaMetrix, US Internet users aged ...”
Jun
30
Email Makes a Good Impression
“Email garnered 49 percent of all online ad impressions in May as tracked by Nielsen//NetRatings ...”
Financial Sector Driving Online Spending
“According to the new eMarketer report, Financial Services Online Marketing, the US financial services industry's ...”
29
Advertisers Interested in Engagement Over Numbers
“USA Today has penned an interesting article about the ad industry and its concentrated focus ...”
Email's Version of the Seal of Approval
“According to a recent study, email users were twice as likely to open a message ...”
26
Its Beginning to Feel a Lot Like Christmas…
“…For marketers at least. July is the time to start thinking about your holiday ...”
DMA Looking to Guide Online Marketers
“As online advertising continues to grow and outpace many other mediums, the Direct Marketing Association ...”
16
Email Newsletters Are an Important Marketing Tool
“According to a recent Nielsen Norman Group study, email newsletters can be a highly effective ...”
Datran Acquisition of SKYLIST Breeds Performance Customer Management Category
“In case you missed it, Datran has been making headlines this week with the announcement ...”
15
Online Ad Spend Predicted to Reach $20 Billion
“As media spending for more traditional mediums decreases, the Internet is poised to grow to ...”
14
AOL and MSN Deliver Ads in Email
“Microsoft has begun showing contextually targeted text ads alongside users' email messages. Likewise, AOL, for ...”
Welcome to Outperformance Marketing! Your Source for News and Thoughts on the World of Performance Marketing...
“With Internet usage topping 694 million users worldwide, advertisers are taking online marketing seriously. In ...”
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