2011 | Aug 08
5 Reasons to Say Goodbye to Cookie Targeting and More
“ This morning, Datran Media’s Aperture digital audience measurement and targeting solution team published the latest ...”
Be our Guest: 20% Off Email Marketing Training and Certification During Connected Marketing Week
“In San Francisco the week of August 15th and interested in training with industry experts ...”
| Jul 21
AppGoGo Selects Datran Media's StormPost to Power Email, Mobile and Social Communications for Its Large Social and Mobile Gaming Clients
“ AppGoGo, a leading provider of marketing solutions for social and mobile gaming companies, announced it has selected ...”
| Jun 30
Smart Thoughts on RTB and Audience Buying from the Fine Company We Keep
“Over the years, Datran Media has been fortunate to build a base of world-class partners ...”
| May 23
Look Who's Talking This Week - From the ABCmouse.com Case Study to the Implications of Techology on Governments and News
“On Wednesday, May 25, Datran Media SVP of Strategy, Amra Tareen, and VP of Deliverability ...”
16
Drive Greater ROI by Utilizing StormPost's Enhanced A/B Split Testing Solution
“This morning, Datran Media's StormPost team announced that Demand Media and other clients are showing strong return ...”
04
Datran Media Acquires Allvoices
“We are excited to announce that Datran Media has acquired Allvoices, one of the most ...”
| Apr 25
Datran Chief Privacy Officer Steven Vine on the Demystification of Choice in Online Privacy
“Several days before Chief Privacy Officer Steven Vine presents Datran Media's position on privacy at the ...”
18
If You're A Publisher Today, What Are Your Data and Exchange Strategies?
“This morning, John Ebbert at AdExchanger asked Scott Knoll, President of Datran Media's Aperture business ...”
14
Interested in Implementing Audience Management Strategies for Higher Performing Campaigns? Russ Riley Has a Few Thoughts to Share.
“Issue 14 of FeedFront Magazine went live this morning. In the issue, Russ Riley, director ...”
13
Datran Media Chief Privacy Officer Steven Vine to Present a Position on Privacy at the W3C Workshop on Web Tracking and User Privacy
“We are excited to announce that Chief Privacy Officer Steven Vine has been asked to ...”
06
Curious Why We Believe the Future of Advertising is Now or What Your Social Strategy Should Look Like? Read On…
“On Monday, min Online, a subscription-only publication that reaches over 40,000 top brand and publishing professionals, ...”
| Mar 31
StormPost Receives Another Top Ranking in Red Pill’s New Email Vendor and Feature Guide
“We are pleased to announce that StormPost has again received top rank in a vendor ...”
28
Aperture and ChaCha to Discuss How Publishers Can Leverage Measurement to Earn Repeat Ad Business and Higher CPMs at The Digital Publishing Summit Tomorrow Morning
“Tomorrow morning, Michael Hannon, general manager for Datran Media's Aperture business, and Shawn Schwegman, chief ...”
07
Team Aperture and Committed Partners Across New York City's Advertising Industry Bowl a Strike in Support of Breastcancer.org!
“Strikes, pins, cocktails, cheers and laughter filled the air on February 16th for the 2nd ...”
| Feb 22
Collaboration Leads to Progress at the Interactive Advertising Bureau
“Wow! The first quarter of 2011 has been a busy and exciting one as I ...”
18
ClickZ Files Comments with FTC and Includes Comments from Datran Media's CPO in Today's Legislative Coverage
“Today, industry news source, ClickZ, provided the FTC with its readers ideas around ...”
16
Datran Media's Chairman and CEO Patrick Vogt, Author Ishmael Beah and Timberland CEO Jeffrey Swartz to Discuss the Evolution of Modern Leadership at TED 2011
“This morning, we announced that our Chairman and CEO, Patrick Vogt, will speak at a ...”
08
Oversee.net's Lowfares.com Travel Portal Email Campaigns in the News Again
“This morning, our Oversee.net client's Lowfares.com travel portal again made headlines as MarketingSherpa detailed the ...”
| Jan 11
Discount Code for MarketingProfs Digital Marketing Forum Austin Feb. 2-4
“MarketingProfs is headed to Austin Feb 2-4 for Digital Marketing Forum 2011, and we'd be ...”
07
Oversee.net and StormPost Team Up to Increase the results of Lowfares.com's email campaigns by over 200%
“This week, we announced that Datran Media's StormPost team and client, Oversee.net, won the DPAC ...”
05
2011 Kicks Off with Icon Deployment and Discussions Aimed at Carrying the Digital Privacy News to Brand Marketers
“This morning, Specific Media announced deployment of the Advertising Option Icon, a tool that empowers ...”
| |||
2010 | Dec 22
Catch up on digital marketing with a holiday reading list
“Across digital advertising, the last quarter of the year has been particularly eventful. With ...”
13
Chief Privacy Officer Steven Vine on the Value of Fostering Meaningful Consumer Engagement as a Business Strategy
“Chief Privacy Officer Steven Vine took the stage at Digiday Target in Los Angeles this ...”
| Nov 18
Kodak Introduces Cool New Celebrity Social Promo for the Holidays
“Kodak's Social Media Guru today announced a cool new promo featuring Rihanna. Now thru Nov ...”
05
Social Media Has Yet to Kill the Email Star
“For almost a decade the advertising industry has signaled the death of email. From CAN-SPAM ...”
02
Ads Stir More Emotion Than News?
“According to a study of 100 news enthusiasts by the Online Publisher Association, 96% of ...”
| Oct 20
Marketers Dialing Up SMS
“There is no question that mobile marketing is a hot topic right now- especially now ...”
11
The Fine Art of Targeting
“Datran Media's Chris Gaeblar wax poetic on the fine art of targeting...
My mother-in-law has a ...”
1 comments 05
Get Certified at DMA
“If you’re planning to be on San Francisco for the DMA Conference, be sure to ...”
01
Email Best Practices Whitepaper From The EEC
“The Email Experience Council's Deliverability & Rendering Roundtable, with contributions from the StormPost Deliverability Team, ...”
| Sep 28
The Case for Online Branding – Taking Measure of the Metrics
“The truth behind the axiom “if you can’t measure it, you can’t manage it” resonates ...”
14
Turning Email into See-Mail
“Computers are starting to look more and more like televisions. The rise of online video ...”
1 comments 01
Gmail Releases Priority Inbox
“Yesterday, Google announced the release of a new feature that could have significant impact on ...”
| Aug 12
Measurement is Vital Part of the Marketing Strategy
“Despite the economic roller coaster we’ve all been riding, marketers remain steadfast in their strategy. ...”
| Jul 30
Email is Preferred Place to Find Sweet Treats...and other Goodies
“Upon browsing my inbox yesterday afternoon my eyes were hypnotically drawn to an email message ...”
29
How We Communicate
“I am writing this from about 33,000 feet over West Virginia. I am on my ...”
27
As Lead Gen Generates Buzz, Customer Centricity is Crucial
“For the first time since the recession reared its ugly head, marketers are once again ...”
08
Extra! Extra! 123 Million Read Newspapers Online
“According to new research by comSore, more than 123 million Americans visited newspaper sites in ...”
07 06
The Perfect Email Marketing Subject Line
“One could argue the email marketing subject line is the most important part of an ...”
01
What Is Email Marketing Strategy?
“What is email marketing strategy all about? It's sometimes a challenge to explain to friends ...”
| Jun 30
Publishers Must Be Part of the Compelling E-Reader Story
“Last week, both Amazon and Barnes and Noble announced plans to slash the price of ...”
28
Is Permission Enough?
“As we all know, deliverability is a critical component for email marketing success. If your ...”
23
Email & Social Make Great Tag Team
“When social media first burst on the scene, many experts predicted the death of email. ...”
22
5 Ways to Maximize Transactional Email Messages
“A transactional email is a message that is in direct response to an action that ...”
21
Affluents to Lead Online Spending
“If you’re looking to reach consumers that are ready and willing to do business, set ...”
16
What's Your Favorite Email Message?
“What's your favorite email message to receive? I know that you've got one. There's one ...”
15 10
10 Tips Every Digital Publisher Should Know
“There is quite a large crowd gathered at Min’s second-annual Bottom-Line Leadership Conference for Magazine ...”
1 comments 09
Timing Is Everything
“As the old saying goes, timing is everything. I can't think of many areas that ...”
01
Did You Quit Facebook Yesterday?
“Yesterday was "Quit Facebook Day", but my guess is that you did not. Only 34,961 ...”
| May 26 21
E-Commerce and Social Media Merge
“The Internet has become a social environment, with everyone quick to share and update friends ...”
20
Keys To Writing Killer Email Subject Lines
“Writing effective subject lines is one of the most critical pieces of the Email Marketing ...”
17
Why Send Email Marketing?
“If you work with me at all, you've heard me ask this question. Why do ...”
14
5 Email Marketing Testing Mistakes
“Everybody knows you should be testing your email marketing messages. A/B testing, split testing, time ...”
1 comments 12
Email Marketing Conversation
“Please allow me to introduce myself. My name is Kevin Senne, and I am a ...”
| Apr | Feb 24
Extending the Life of Your Subscribers
“In my experience, many companies tend to focus their efforts on acquiring new subscribers and ...”
23
Stepping Up Your Email Game
“Over the past year, the consumer definition of SPAM has changed. The inbox is ...”
| Jan 06
Voice YOUR Opinion! Annual Marketing Survey is Open
“It'ss that time of year; time to look back on the year that was and ...”
|
2009 | Dec 09
PGATOUR.com Scores Hole in One at DPAC Awards
“Looking for unique ways to drive increased visitor traffic to its Web site, PGATOUR.com. reached ...”
01
Holiday Shopping Off to a Jolly Start - Tips to Ensure a Happy Holiday
“Cyber Monday may be over, but it will certainly be memorable for many online retailers. ...”
| Nov 19
Digital Visionaries Discuss Digital Evolution
“Monday night, in the heart of New York City, a panel of digital marketing experts ...”
11
IAB Releases Guidelines for Email Monetization
“More than 500 years after Gutenberg unveiled the printing press and helped spread the written ...”
| Oct 29
Five Monetization Opportunities to Consider in 2010
“This week publishers converged in New York City for DPAC 4. During the full ...”
16
Datran Media's Chairman & CEO discusses Mad Men, Adland, and the Agency Model
“The following is a terrific article penned by Datran Media's Chairman & CEO, Patrick Vogt...
With ...”
| Sep |
