Datran Media
Datran Media coined the term Outperformance MarketingTM to describe our commitment to employ superior performance-based marketing strategies. The Outperformance MarketingTM Journal is our way of sharing this commitment beyond our walls to marketers everywhere.

Archives

November 11, 2008 - The Inbox Savings Center

October 29, 2008 - Email Not Losing Steam in Face of Social Media

October 28, 2008 - Faith in Digital Media

October 22, 2008 - Shopping Online, Not Standing in Line

October 21, 2008 - Hangin’ Tough

October 16, 2008 - Dress Up Your Campaigns this Halloween

October 10, 2008 - Don’t Drink & Email

October 7, 2008 - Understanding Behavioral Targeting

October 2, 2008 - A Big Yahoo for Email!

October 1, 2008 - 212 to Give the 411 on the Digital Evolution

September 23, 2008 - So You Want to Be in Marketing?

September 16, 2008 - Cost-Effective Solutions More Important than Ever

September 4, 2008 - What is MD5?

August 28, 2008 - The Newest EEC Chair

August 13, 2008 - Swing Vote: Email

August 8, 2008 - Email In Demand

August 6, 2008 - The Inbox as a Branding Tool

July 30, 2008 - Start Spreading the News: NYC Addicted to Email

July 28, 2008 - Hot Off the Presses!

July 10, 2008 - Email Tops Direct in Response

July 9, 2008 - On the Air: Email & Social Media

July 8, 2008 - Whitepaper Explains Updates to New CAN-SPAM Rules

June 25, 2008 - Face Time on Facebook

June 24, 2008 - My Many Inboxes

June 4, 2008 - Direct Marketers Choose Email

May 30, 2008 - Understanding New CAN-SPAM Provisions

May 28, 2008 - Email is Here to Stay

May 16, 2008 - UK Gives Email a Chip Chip Cheerio

May 14, 2008 - What the Changes in CAN-SPAM Mean for You

April 30, 2008 - Email Has the Scoop

April 23, 2008 - Did You Know?

April 22, 2008 - Healthy Ad Spending Online for Pharma

April 17, 2008 - Aperture Launches at AD:TECH

April 16, 2008 - Email Doing its Part for Earth Day

April 14, 2008 - Retailers Not Afraid to Get Social

April 11, 2008 - I've Seen This Movie Before

April 10, 2008 - You’ve Got Aroma?

April 8, 2008 - Next Stop: San Francisco

April 2, 2008 - Don't be Antisocial with Your Marketing

March 31, 2008 - Hitting a Home Run with Email

March 27, 2008 - A Focus on Lead Generation

March 26, 2008 - Destination Inbox

March 25, 2008 - Email is a Capital Investment

March 18, 2008 - CRM in High Demand

March 10, 2008 - Build, Buy or Rent? Webinar Will Provide Answer

March 4, 2008 - Email Stays Strong in 2008

February 28, 2008 - Getting Social with Email

February 27, 2008 - Deliverability Defined

February 26, 2008 - Email Matters

February 20, 2008 - Bringing Email to Affiliate Summit

February 14, 2008 - Like Email, EEC Continues to Evolve

February 13, 2008 - I Heart Email

February 11, 2008 - Get the 411 on CRM at 212

February 5, 2008 - Email Boosts Performance of Other Channels

January 31, 2008 - Take Action on Transactions

January 23, 2008 - Increased Investment in Email

January 22, 2008 - Survey Reveals Email is a Powerful Media Channel

January 16, 2008 - Predictions for the Inbox

January 9, 2008 - Monetizing Email Programs

January 4, 2008 - Bienvenido Email!

December 19, 2007 - Decorate Your Transactional Messages

December 18, 2007 - Green Monday Leaves Cyber Monday in the Dust

December 7, 2007 - On Tap for the Email Insider Summit...

December 5, 2007 - Take Annual Marketer Survey - Gift Card to Lucky Winner

December 3, 2007 - Don’t Forget Tomorrow’s Free Webinar

November 28, 2007 - Cyber Monday is the Real Deal

November 28, 2007 - Cyber Monday: A View from My Inbox

November 26, 2007 - Email to Drive Cyber Monday Shopping Craze?

November 20, 2007 - The DMA & EEC Gear Up for a Big Event in February 2008

November 16, 2007 - A Return on Your Email Investment: Free Webinar

November 14, 2007 - Leverage Email to Drive the Black Friday Rush

November 8, 2007 - Another ad:tech Comes and Goes

November 7, 2007 - Now is the Time for Agencies to Guide Clients Online

October 31, 2007 - Email Not a Do-It-Yourself Channel

October 31, 2007 - Email Offers Marketers the Highest ROI

October 29, 2007 - ad:tech NY on the Horizon

October 26, 2007 - Marketing Teams Converge as do Channels

October 26, 2007 - Working With an Email Veteran

October 24, 2007 - Email: The Father of Social Networking?

October 18, 2007 - Are You Ready for the Holiday Rush?

October 9, 2007 - Datran Media CTO and other online gurus and heavyweights speak in Austin

October 5, 2007 - Email on the Go

September 28, 2007 - A Welcome Change

September 27, 2007 - Time to Get Personal

September 25, 2007 - Email Attracts an Audience at OMMA

September 25, 2007 - Email More Popular Than Search & Display

September 24, 2007 - Ad Exchanges Top of Mind at OMMA

September 20, 2007 - Learn, Share, Discuss at OMMA

September 19, 2007 - The $3 Billion Email Question Answered

September 17, 2007 - Microsoft Takes Email by Storm...

September 17, 2007 - Shop.org Rolls into Vegas

September 12, 2007 - The $3 Billion Dollar Industry

September 10, 2007 - A Fundraiser for 9/11 Victims’ Families

September 7, 2007 - Email Matters

September 5, 2007 - Direct Mail and Email Coexist in Perfect Harmony

September 4, 2007 - Marketers – Email is Multichannel – No More Silos Says JupiterResearch

August 30, 2007 - Are You Ready for the Holiday Shopping Season?

August 29, 2007 - Multichannel Marketing for the Holidays

August 28, 2007 - The Email Effect

August 27, 2007 - Back to School Means Back Online

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