Over the years, Datran Media has been fortunate to build a base of world-class partners that help the brands and publishers we serve to achieve incredible success. Today, two thought leadership pieces caught our eye.  

 The first recommendation is TRAFFIQ SVP of Sales and Marketing Chris O’Hara’s guest blog on eConsultancy, Why Real Time Bidding is More Important than You Think.  The post explores the trends in real time bidding to look for over the next 18 months.  It also makes the case that the measurability of digital media is helping brands justify their enourmous budget shifts as the ROI metrics speak for themselves in cross-channel comparisons. Chris gives some of the credit for measurability to solutions like Vizu and our own Aperture.  Thanks Chris! We appreciate the confidence and recognition.

The second recommended read for the day is Peer39 CEO Andy Allenthal’s Digiday article, Audience Buying Alone Cannot Succeed. The piece eloquently reinforces brand marketers’ critical need to engage target audiences in context at scale.  The topic is one we work with clients every day to address and a solid reference for anyone tasked with transforming the challenge into an opportunity within their own organization.   

Please enjoy these ideas from the fine company we keep and let us know your point of view.