If you’re looking to reach consumers that are ready and willing to do business, set your sights on the affluent market.  According to research firm eMarketer, affluents are expected to drive online spending this year.  The reason behind the growth is said to be that affluents are recovering from economic problems more quickly than the general population.  In fact, much of the recent growth in online sales during Q1 2010 is attributed to this market, according to comScore.

That’s certainly great news for marketers, but without understanding how and where to reach affluents, it really won’t mean much in the long term.  Marketers must leverage verified demographic data to engage the right audiences.  Simply spending media dollars in hopes that your message will find this affluent market is not a sound strategy.  This is just another great opportunity for me to drive home the importance of targeting and measurement.  Want to find affluents right now?  Check out our neat little targeting tool.