There is quite a large crowd gathered at Min’s second-annual Bottom-Line Leadership Conference for Magazine Brands here in New York this morning.  And it’s really no surprise so many publishers have converged to hear industry experts from some of the biggest publications in the industry share their ideas and strategies for success in today’s multi-platform world.

Readers are shifting to digital content in record numbers.  New platforms like e-readers and the iPad, coupled with emerging channels like social and mobile, are making it easy for consumers to engage with the type of content that is meaningful to them when and where they want it.  While all of this should offer incredible opportunities for digital publishers, many still struggle with effective ways to monetize their content.  Hence the reason shows like MIN’s Bottom-Line Conference attracts such a big crowd.

As a sponsor of this year’s event, Datran Media will be sure to offer a show summary for those unable to attend.  And in the meantime, we’ve compiled a list of ten tips every digital publisher needs to know.  Take a look.  We’ve also just crafted an insightful whietepaper that explores some of these strategies in detail.  Be sure to check it out.

• Think like a retailer, and manage your “readers” as “customers”
• Measure the composition your audience at every stage of engagement & consumption
• Leverage audience behavioral, demographic & transactional data
• Embrace the “Freemium” model
• Distribute and monetize content beyond the borders of your site
• Build accretive, scalable and valuable reach in the inbox: email, SMS and social
• Monetize inbox inventory beyond newsletter ad placement
• Don’t give away site or inbox ad space to protect print
• Create consumer engagement for your advertisers
• Be as local and topical as possible