Looking for unique ways to drive increased visitor traffic to its Web site, PGATOUR.com. reached out to Datran Media to explore testing live, streaming videos within the body of their emails. Having never leveraged video in email before, embedding live video snippets within the email was a unique challenge, one that certainly paid off with increased clicks and a DPAC award for Best Email Marketing Campaign in 2009.

Last night in New York City, both PGATOUR.com and Datran Media were honored by DPAC as one of the innovators in the rapidly morphing media and marketing industry. Congratulations!

Using state-of-the-art technology with its email platform, StormPost, Datran Media helped PGATOUR.COM deliver groundbreaking email messages with live streaming video embedded within the body of the email. PGATOUR.COM discovered its fans favored video emails over the static email message. Initial campaign results revealed that emails with video received a 34 percent click-through rate versus a 14 percent click-through rate for the emails without embedded streaming video. PGATOUR.COM now plans to integrate additional KPI metrics into the measurement plan it employs as it embeds video into more of its fan-focused campaigns.

Click here to see a summary of this campaign:

http://www.datranmedia.com/pgatour/