This week publishers converged in New York City for DPAC 4. During the full day event, attendees heard from media moguls addressing the future of digital content and the advertising economy. As more and more readers rely on the Web to consume content, digital publishers have a great opportunity to monetize their media. During the DPAC4 opening breakfast, Sean O’Neal, Chief Revenue Officer for Datran Media and Christy Tanner, VP of Marketing and Editor-in-Chief of TV Guide.com will engaged the audience in an animated discussion around how to best monetize audiences in today’s marketplace and far beyond. Here are the five key takeaways they provided the audience.

1.Know Your Audience:
Leverage behavioral, demographic & transactional data to define your audience & create new monetization opportunities.

2.Invest in Advanced Advertising Technologies:
Enabling targeted buys featuring rich media is key.

3.Email is Targeted & Effective:
Mobile growth & new technologies (i.e. email video delivery) will enable email marketers to become even more effective.

4.Email is Targeted & Effective:
Mobile growth & new technologies (i.e. email video delivery) will enable email marketers to become even more effective.

5.Use the Power of Video:
Video’s engagement metrics can help maximize your impact with your audience and your advertisers.

If you would like to learn more about any of these topics, contact us and check out some interesting articles on the topic in our thought leadership library.